Hyper Creative
Fit It Out
peak email attribution
live and sending
Most stores aren't missing retention. They've just never built it properly — and they're leaking revenue they can't see.
Maybe you set up a welcome flow once and never went back to it. Maybe a cheap freelancer built a couple of automations and went quiet. Maybe you've meant to sort your email out for two years and other fires kept winning.
However you got here, the result's the same: a few disconnected pieces doing a fraction of the work, with no real system underneath. That's the patchwork stack — and revenue leaks straight through the gaps.
Here's the part most founders miss. Nearly every store we scan has email that isn't set up right. Not "could be sharper" — actually leaking. Emails landing in spam. Flows half-built or never built. WhatsApp and IG DMs ignored entirely. A list that cost real money to grow, barely earning. And because it's quiet, you can't see the number.
That's the entire reason the Scorecard exists: to put a figure on a problem you almost certainly have, and probably can't see yet.
You rent every customer
Paid acquisition gets more expensive every quarter. With no system working your existing customers, you pay full price to win back buyers you already owned.
The asset just sits there
You've built a list. It cost real money to grow. Right now it's a pile of contacts doing almost nothing — the asset is there, the system that turns it into revenue isn't.
You can't see what it's costing
The leak is silent. No alert fires when an email hits spam, a flow never gets built, or your WhatsApp list sits idle. So the loss runs month after month, invisible, until someone actually measures it.
Whatever we run for you — flows, campaigns, SMS, WhatsApp, ManyChat IG/Facebook automations, reports back through Klaviyo. So that ~30% isn't a vanity stat spread across scattered channels; it's one clean, attributable number you read straight off your own dashboard.
Most stores arrive under 15%. The gap between where you sit and 30% is money you've already earned the right to — sitting in a list that isn't working yet. And 30% isn't the ceiling: one partner we rebuilt runs at 84% of revenue attributed to email. The Scorecard puts your number against the benchmark — in pounds, on your own store, in two minutes.
Capture → Convert → Retain → Compound. One system, one operator on your account, a bench of specialists behind the build.
Capture feeds conversion. Conversion feeds retention. Retention feeds the compound. Each stage hands off to the next, and the revenue stacks.
Capture
Turn anonymous traffic into owned contacts. ManyChat IG and Facebook DM automations plus on-site sign-up feed every new visitor onto your list, segmented from the first touch.
Convert
A full suite of core automations do the selling for you — welcome, abandoned checkout, browse, post-purchase, with SMS and WhatsApp on the moments that decide the sale.
Retain
Look after the customers you fought to win. Segmented by real purchase behaviour — spend, frequency, recency — not a single blast list. Inbox placement rebuilt so your emails actually land, win-back sequences that bring lapsed buyers back before you pay to reacquire them.
Compound
Regular campaigns in your voice, with real customer content where you have it, and monthly revenue-lift reporting so you see exactly what your list is now earning.
Find out exactly what your list is leaking — in pounds.
Enter your URL, get a free deliverability scan of your real store, answer eight quick questions. Two minutes. No call, no pitch — a diagnosis on your own numbers.
- ✓ A free scan of your sending setup — SPF, DKIM, DMARC, reputation
- ✓ Your retention score out of 100, with every gap named
- ✓ A conservative monthly £ figure your list is likely leaking
- ✓ Your three highest-leverage fixes, ranked by revenue impact
Free. Two minutes. No email needed to start the scan.
The detail behind the numbers.
Video testimonialCustom vinyl prints
From £583 a month to a channel that carries the business.
Custom vinyl prints, sold direct to design-led homes and collectors.
- Email revenue: £583/month
- A list that grew with every ad pound and earned almost nothing back
- A handful of flows half-built; no segmentation; no campaign rhythm
- Ed knew the leak was there. He couldn't see the number.
- +£23.2k added in month one · +£42.3k in 90 days
- Email carrying 59% of total revenue
- +61% month-one total revenue growth
- Full automation suite live across Email, SMS, WhatsApp
- ManyChat IG DM capture feeding the list
- Monthly campaign cadence in Hyper Creative's voice
The flows alone changed the whole shape of the business in a month.Ed — Founder, Hyper Creative
Video testimonialHome gym equipment
Email revenue more than quadrupled in a single month.
- December email revenue: £5,600
- Some flows running, none optimised; no campaign cadence
- A list that should have been carrying real weight, doing a fraction
- A founder who'd "never seen it move"
- January email revenue: £24,200 (4.3× December)
- +£12.3k in the first 7 days alone
- 2× total store sales month-over-month
- Live and sending inside 14 days
- Email · SMS · WhatsApp · ManyChat IG automations · monthly campaigns
I'd never seen the list move like this. The first week paid for the whole build.Maytham — Founder, Fit It Out
Video testimonialIndependent D2C brand
Burned by a previous agency. Then everything changed.
- Previous agency: "OK" open rates, no real movement
- Deliverability quietly broken — emails hitting promotions and spam, not inboxes
- Months of spend, no shift in the numbers
- A founder who'd lost trust in agencies
- Open rates tripled (+200%)
- A+ deliverability rebuilt across the sending domain
- Founder access throughout — direct line on WhatsApp and ClickUp, not a help desk
- 5★ Trustpilot
I had my doubts after the last agency. Louie proved me wrong.Jamie — Founder, Raforte
The person on your first call is the person on every call.
I built GrowYourStore because I watched too many founders get sold by a senior in the pitch, then handed to a rotating junior who'd never run a real D2C program. The work got slower. The voice went generic. The numbers stalled.
So I built the opposite. I'm the operator on your account — every call, every strategy decision, every email signed off before it goes live. Behind me sits a team of specialists running the build work where speed and depth matter: deliverability, segmentation, design, campaigns, ManyChat IG and Facebook automations. You get the senior on every call, and the specialist bench that makes 14 days to live possible.
Eight years running D2C retention programs. Direct access: 24/7, on WhatsApp and ClickUp. Not a help desk. Not a junior. Me.
The Founder Cap: I take a maximum of 15 active brands at a time. I'm on every call, in every strategy doc, signing off the first ten emails, and reachable on WhatsApp and ClickUp around the clock. When I'm full, I'm full: attention is the product.
You only pay for the growth we create.
It starts with your free analysis. We set your baseline from your last 12 weeks and show you the opportunity on your own numbers. No charge, no obligation.
Your revenue is untouched
The share applies only to new growth above your baseline, locked in writing before we start. What you make today stays entirely yours.
The ship guarantee
Your core system is live and sending within 14 days, or your money back. Revenue starts from day 1 of going live.
The revenue guarantee
Most brands reach 30% of revenue from email, SMS and WhatsApp within 12 weeks. If we're off plan, I keep working unbilled until we're back on it. Your existing revenue is never touched.
Every month you wait, the leak runs.
You keep paying full ad price to win back customers you already earned. Your list keeps cooling. That gap between where you sit and 30% doesn't stay still — it compounds.
That's revenue leaving quietly — month after month, on a list that's already yours.
The Scorecard puts a conservative monthly £ figure on exactly what that's costing you right now.
The things founders ask before we start.
We set your baseline from your last 12 weeks before we touch anything, then report revenue above that line, attributed in Klaviyo — every month.
Live in 14 days or your money back. Beyond that, everything we earn comes from new revenue only — no growth means no share. Miss the guaranteed threshold and I keep working, unbilled, until we hit it — the specific number is set with you on the call.
The deal aligns with your P&L, not against it. We get paid from new growth — so we only win when you do.
No. 15-brand cap, Louie on every call. Behind him sits a team of specialists running the build — but the strategy, the calls, the sign-off, and the WhatsApp line are all founder-direct.
The core system — capture, your core automations across Email/SMS/WhatsApp, deliverability — is live and sending inside 14 days. Fit It Out went £5.6k → £24.2k in the first month live. Campaigns and ManyChat IG automations layer in from there.
No — most stores we take on aren't. Half-built flows or nothing at all, the build is the same. The Scorecard shows you where you're starting from.
See what your list is really worth.
Enter your URL. Free scan, eight questions, a number on your own revenue. No call required to find out.
